Zumofen, Guillaume (2022). Information Selection and Opinion Formation in Political Campaign – Is it all about Cues or are Citizens Selecting and Processing Policy Arguments? The Case of Political Advertisement, Newspaper, Television, and Google in Switzerland. (Thesis). Universität Bern, Bern
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Abstract
This Doctoral cumulative thesis examines whether and to what extent citizens select and process policy arguments during political campaigns in Switzerland. Building upon selective exposure theory, motivated reasoning, framing effect, issue ownership, and fears of algorithmic personalization, it adds to the body of knowledge on political information selection and opinion formation during political campaigns. The empirical findings indicate that information selection and opinion formation in political campaigns in Switzerland are not dominated by heuristic cues. Although citizens are limited information processors, a portion of the electorate systematically selects and processes policy arguments. Part of the electorate is not only systematically processing political information from the media (e.g., newspaper, television) but is also systematically processing political advertisements. Finally, citizens are also motivated to exploit the online high-choice information environment to obtain balanced, discrepant, and/or neutral political information.
| Item Type: | Thesis |
|---|---|
| Dissertation Type: | Cumulative |
| Date of Defense: | 15 December 2022 |
| Subjects: | 300 Social sciences, sociology & anthropology > 320 Political science 300 Social sciences, sociology & anthropology > 380 Commerce, communications & transportation |
| Institute / Center: | 03 Faculty of Business, Economics and Social Sciences > Social Sciences > Institute of Political Science |
| Depositing User: | Sarah Stalder |
| Date Deposited: | 16 Jul 2024 12:54 |
| Last Modified: | 17 Jul 2024 22:25 |
| URI: | https://boristheses.unibe.ch/id/eprint/5006 |
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