Suter, Manuel (2024). Promoting ecological efforts of individuals and organizations: Insights from behavioral experiments. (Thesis). Universität Bern, Bern

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Abstract

This dissertation explores how the way information is presented influences pro-environmental decisions. Four essays investigate the influence of different kinds of framing approaches on pro-environmental decisions using behavioral experiments. The first essay introduces the Tree Task, an incentivized task to study pro-environmental behavior through tree planting. The second essay examines how linguistic framing (present vs. future tense) of the future impact of climate change affects pro-environmental decision making, finding that future-tense framing leads to more planted trees. The third essay explores framing strategies to encourage waiving a consumption voucher, highlighting individual sufficiency benefit framing as the most effective. The fourth essay analyzes economic growth framing, showing that indicating optimal perceived GDP growth rates leads to significantly larger GDP sizes compared to indicating optimal perceived growth factors. The findings provide insights for policymakers and organizations on leveraging framing strategies to foster pro-environmental decision making.

Item Type:	Thesis
Dissertation Type:	Cumulative
Date of Defense:	6 June 2024
Subjects:	300 Social sciences, sociology & anthropology > 330 Economics 600 Technology > 650 Management & public relations
Institute / Center:	03 Faculty of Business, Economics and Social Sciences > Department of Business Management > Institute of Organization and Human Resource Management
Depositing User:	Hammer Igor
Date Deposited:	25 Mar 2025 17:36
Last Modified:	16 Apr 2025 11:59
URI:	https://boristheses.unibe.ch/id/eprint/5950

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